ZOLL
CONCEPT: EXHIBIT PROGRAM 2021
Zoll was targeting a refresh for their entire exhibit program. This program consisted of two product divisions with a total of ten shows.
This design concept used branded architecture as the building block for each space. These building blocks created brand recognition and consistency throughout the entire show schedule.
The two archways created opportunities to frame the entire product breadth under the umbrella of the corporate brand. Individual product stations, theaters, and simulation areas worked together to showcase full offerings in an engaging and memorable way.
The Zoll simulation area integrated vignettes into the branded architecture in order to simulate use cases within the product market.
Individual product stations were utilized to generate more hands-on interactions with products while providing flexible opportunities for messaging.
As the market segment shifted within the program landscape, so did the booth architecture. Iconic features were carried over from one concept to the next to show brand consistency, while demonstration and simulation areas were flexible to shift product offerings to target the appropriate market.
Designer: Sam Wilson
Director: Kyle Baldwin