Mobile Product Engagement

EVENT CONCEPT: ABBOTT 2020

Abbott developed a plan to bring their product offerings directly to their customers. This mobile marketing experience would travel across major cities to target key accounts within Abbott’s cardiovascular market.

This pop-up experience focused on face-to-face meetings in an open atmosphere and appointment-based product education. This program was developed in lieu of traditional trade show environments and created safe, socially distanced experiences that kept Abbott’s marketing moving forward.