Briggs & Stratton
EXHIBIT DESIGN: GIE 2018
Briggs and Stratton needed a refresh in their exhibit environment in order to continue their reputation as a household name. As they neared their 100th company anniversary, they looked toward creating a new and innovative look to propel their innovations into the next hundred years.
This concept used multi-tier messaging in order to showcase both the corporate brand and product brands within one cohesive space. New equipment innovations were highlighted through displays with integrated digital experiences.
The 100th anniversary marketing message was used in conjunction with a product showcase in order to focus on Briggs & Stratton’s story of innovation. This display utilized the first vehicle the company had ever made, alongside a concept vehicle to inspire remembrance of the past and excitement for the future.
Designer: Sam Wilson
Director: Kyle Baldwin