Customer Solutions Center
BUILDING CONCEPT: TOMAHAWK,WI
Case Construction created an opportunity to enhance their existing solutions center.
Positioned on their Customer Center campus in Tomahawk, Wisconsin, this building served as a place for customers to familiarize themselves with the brand, history, and breadth of product offering.
This space focused on creating a flexible experience that incorporated a cohesive traffic flow and adaptable marketing opportunities.
The overall experience began with an inspiring lobby area. A large excavated rock was showcased within the space to juxtapose the use case environment with the story of Case’s product innovations.
An introductory theater area ends the lobby environment. This space was curated to give customers a cinematic brand experience that told a cohesive story of the brand’s history.
The vision for the solutions center was to give customers a one-of-a-kind, all-day experience. Because the duration of the visit would be so long, hospitality was an incredibly important function of the space.
Designer: Sam Wilson
Director: Kyle Baldwin