Husky
EXHIBIT CONCEPT : NPE 2020
Husky had one main goal for their space: showcase outright leadership within the plastics industry. Their leadership was demonstrated by showcasing their new product capabilities while continuing to build momentum around their current product portfolio. Their secondary goal was to continue to foster current relationships and build new ones with prospects.
This design concept had two goals.
The first goal was to showcase product innovation by using branded architecture to frame products and messaging to reiterate Husky’s market leadership.
The second goal was to provide spaces for customer intimacy. This manifested through hospitality spaces meant to create a calm oasis away from the chaos of the show floor.
Branded environments were used to frame product innovations. An architectural way-finding system was deployed to showcase product breadth. This system created areas for each product market.
PRODUCT ZONES
Each product area is signified in two ways. Two toned carpet and vinyl inlays helped to differentiate product zones, while customized graphics helped establish each market. Every market display had graphic opportunity, integrated video and integrated lighting.
Continued customer relationships created an opportunity for hospitality spaces. Each hospitality space was focused on offering furniture solutions for different levels of conversation.
LOUNGE SPACE
Every guest could be treated like a VIP with an invite into the lounge. This area featured a kitchen with a full service bar. Café style and bar style seating created areas conducive to casual and intimate conversations. Integrated lighting and familiar materials made the lounge a comfortable escape from the show floor.
Private conference rooms utilized high-end materials and full ceilings in order to build spaces that would foster business conversations. Each room was fitted with integrated lighting, warm materials, and acoustic paneling to help mitigate sound.
MEETING SPACE
The meeting suite area had a controlled entry with a check in counter to coordinate meeting times and welcome guests.
Market leadership and product innovations were showcased by orientating the branded architecture and product layout toward the main entry corner.
Designer: Sam Wilson
Director: Kyle Baldwin