TY Group
EXHIBIT DESIGN: BDNY 2017
TY Group approached their exhibit with the goal of creating flexible product spaces, that showed luxury products within the hotel and hospitality market.
High-end materials with flexible product mounting and messaging were the focus of this concept. Each product category had the ability to create multiple configurations. Built-in lighting, flooring, and glass paneling crated vignette areas focused on three key hotel areas: bedroom, bathroom, and spa.
Each display was curated in order to foster face-to-face client interactions. Attendees were invited to touch and feel all offerings in order to fully experience the luxury line of products.
TY Group used their space in order to continue market leadership and showcase the breadth of products.
Designer: Sam Wilson
Director: Kyle Baldwin