Johnson Outdoors
EXHIBIT CONCEPT: ICAST 2019
Johnson Outdoors requested a refresh for their exhibit program. They looked at two booth sizes as a case study for what their new program could do.
Better known by their product brands, this space needed to accommodate multiple product offerings as its main identification.
Product portfolio visibility and demonstration were the highlights of each concept. Integrated within that portfolio were interactive areas that focused on the launch of new products and services.
This product launch area was focused on allowing product simulations. Fishfinders were integrated into the railings of each station and presented a media feed to the monitor on the wall. Each space featured a functional trolling motor and deployable anchor.
Because Johnson Outdoors was continually developing new products, flexibility was highly important within their product displays. These multi-functional displays incorporated high-level messaging, product specs, product demos, literature, and opportunities for digital enhancements.
Each experience was scalable to additional booth sizes. In this layout, the product pathway helped to pull customers into the space toward the main product launch areas.
Designer: Sam Wilson
Director: Kyle Baldwin